T-Mobile Launches Channel Program

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**Editor's Note: Click here for a list of recent channel-program changes you should know.**

T-Mobile on Wednesday launched its channel partner program.

The wireless operator's plans, called Simple Choice for Business, include unlimited talk, text, and data. The company said unlimited data and text messaging are available in more than 119 countries at no extra charge, with voice calls originating from those countries going for 20 cents per minute.

“T-Mobile will disrupt the business telecom environment just like we’ve done in the wireless market," said Drew Kelton, executive vice president of T-Mobile Business Markets. “This is one of the first steps of many that will see us deliver wireless services that will make many wireline services redundant particularly for small and mid-size businesses."

John Siefert, CEO of VIRGO, the parent company of Channel Partners, agreed.

“We’ve seen what T-Mobile’s done in the past year in the consumer wireless market and we’ve seen them come on strong in the business market, too," he said. “It’s very exciting to have the launch of the T-Mobile Channel Partner Program at the Channel Partner Expo in Las Vegas. There is a huge opportunity for our channel partners to consider T-Mobile's thoughtful approach to helping them drive value with the end business customers they serve."

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