This site is part of the Global Exhibitions Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 3099067.


iPhone Users Can't 'Imagine Owning a Different Type'

By Kimberly Koerth
February 12, 2014 - News

**Editor's Note: Click here for our most recent list of hot-selling smartphones to see how the iPhone fared against the competition.**

About three of every five iPhone users admit to a "blind loyalty" to Apple and said they will always upgrade to the latest iPhone, according to a survey of more than 2,000 iPhone users, as quoted in The Telegraph.

More than three in four said they wouldn't consider a different phone because they couldn't imagine owning a different type, while about half said they were just "really impressed" with the iPhone.

More than half said they had previously owned an earlier version of the phone and about a third said they returned to the brand because of familiarity with iOS, Apple's mobile operating system. Another 28 percent said it seemed to be the best phone for them at the time they switched. One in four said they bought iPhones in order to retain Apple-specific features such as Facetime that friends and family members also had.

The survey revealed that BlackBerry and Nokia are suffering the most from the world's obsession with iPhones. Seventeen percent of respondents switched to their current iPhone from a BlackBerry, 14 percent from a Nokia, 9 percent from a Samsung and 4 percent from an HTC handset.

And it seems that a lot of you are upgrading. More than half of the people surveyed said they were using a version of the iPhone 5, with 10 percent using one of the latest two models, the iPhone 5c or 5s. Only 9 percent were still using a 3 or 3GS; 29 percent had a 4 or 4S.

The company behind the survey said the numbers point to the type of loyalty all brands want to achieve with their customers.

"However, the old saying ‘If it ain’t broke, don’t fix it’ could ring true here, as it’s clearly a case of them having a positive experience with the handset," founder Roshan Bholah said. "Product lifecycles are fickle, so it’ll be interesting to see how long Apple can maintain this relationship with its customers, not forgetting to mention how long they can keep their competitors at bay."

comments powered by Disqus