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Cloud Computing and Mobility Force Companies to Rethink Communications

By Kimberly Koerth
February 26, 2014 - News

The rapid acceleration of modern technology – with cloud computing and mobility at the forefront – is prompting many organizations to re-examine their approach to communications, according to research from CompTIA. Data from the new CompTIA study "Trends in Workflow Automation and Communications" shows that there is clear momentum towards considering cloud computing systems for real-time systems, such as voice and video.

The connection between mobility and communications in present, too, though somewhat surprisingly in a less proactive approach for some companies. The majority of firms claim to be taking a proactive approach to mobility, but less than half are tying mobility decisions to a comprehensive communications strategy.

“If mobility is handled separately from communications, there’s a much greater chance of extra work to integrate tools, as well as lower productivity from having multiple options and data silos," CompTIA Director of Technology Analysis Seth Robinson said. “Companies should ensure that mobility plans are in line with overall communications goals."

Companies have many goals for improvement within their overall communications strategy. Among the 500 firms surveyed by CompTIA, 61 percent of companies prioritize reducing costs, 59 percent prioritize improving engagement with customers, 57 percent prioritize improving employee productivity, 49 percent prioritize improving collaboration ability and 48 percent prioritize improving business metrics.

A challenge faced by a majority of organizations is relatively low usage of existing communications tools. The main reason for low utilization centers on the users of the tools; specifically, individual behaviors and preferences.

“Because workers are more accustomed to certain forms of communication, either in their professional or private lives, they may default to those tools even if other, more powerful and efficient options are available," Robinson said. “For example, instant messaging or collaboration platforms may be the best tools for a specific task. But a user may gravitate toward the communications options – typically email and phone – that they are most comfortable with, especially if the new tools are not tightly integrated into workflow."

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