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Brocade Enhances Channel Program

By Kimberly Koerth
February 12, 2014 - News

**Editor's Note: Click here for a list of recent channel-program changes you should know.**

Brocade is rolling out an enhanced channel program, including a new component specifically designed for software-networking partners.

The Brocade Alliance Partner Network channel program includes SDN-focused deal registration and demo-program discounts, as well as a global reseller initiative for Brocade Vyatta vRouter products.

In addition, APN program updates support new initiatives for reselling Brocade Ethernet fabric solutions. When Ethernet fabrics are combined with SDN initiatives – including those that will evolve out of this program – network operators will be able to optimize their environment for virtualization on every level.

"With the introduction of the Brocade Vyatta 5400 vRouter into the channel and the new SDN-focused APN program initiatives, Brocade is delivering on its promise of empowering partners to succeed while furthering its existing business and technology efforts," said Brocade's Bill Lipsin, vice president of global channel sales and marketing. "We are focused on building technology solutions around the vision and possibilities created by Ethernet fabrics, and the new channel program supports that goal."

The program enables partners to make more money and enhance their skills through software networking-specific materials, sales and technical kits, updates to existing channel enablement platforms, demos and technical and sales training, the company said.

Brocade plans to roll out additional APN program changes in the second half of 2014 that will include more in-depth specialization updates, as well as key programs to reward partners that are providing managed and cloud service provider and programs.

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