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Big Data Startup Isn’t Waiting to Deliver Technology Before Recruiting Partners

By TC Doyle
February 10, 2014 - News

**Editor's Note: Click here for our complete coverage of VMware Partner Exchange 2014.**

VMware PARTNER EXCHANGE — One of tech’s most anticipated startups is looking for go-to-market partners despite having no technology to show or even talk about publically.

For fans of big data looking for exciting new vendors, this may not be a significant problem—so long as you’re willing to take a leap of faith for DataGravity of Nashua, N.H.

If you’ve followed the market for big data and storage, you’ve probably have heard of DataGravity. (It’s been showcased on The Wall Street Journal’sAll Things D" Website and numerous other places.) The company is attracting attention for three reasons: its focus, pedigree and backing.

DataGravity is focused on helping institutional customers transform sleepy data into actionable information—all without “the need for complex software packages." How does it do so? On this, the company has been coy. But instead of being dismissed as another, over-hyped startup, the company is attracting serious notice due to its lineage.

DataGravity was founded by Paula Long and John Joseph, two executives from EqualLogic, the storage company acquired by Dell in 2008. (Long was a founder while Joseph served as vice president of marketing and product management at the company.) Given their focus and track record, it’s not surprising that the two have attracted some serious investment.

In January 2013, the company raised $30 million in a series B investment round led by Andreessen Horowitz, the famed Silicon Valley investment company. It also has backing from Charles River Ventures and General Catalyst Partners.

DataGravity is still hard at work on completing its development. But at the VMware Partner Exchange event in San Francisco this week, DataGravity announced that it will invite select business partners to begin participating in what it is calling an “early-access channel program." Think of it as a beta channel program for a solution still in development.

Actually, it might be a bit more than that given Joseph’s track record. Note he, himself, used the word “pedigree" in an interview with Channel Partners.

“Our pedigree is seriously channel-oriented," said Joseph, who serves as president of the company. “Because we are so channel-oriented, people seek us out. They believe will be a good opportunity. I take that as a compliment because of the work we did previously at EqualLoic, which was viewed as one of the most channel-centric companies in the market."

While not ready to reveal his hand yet, Joseph said his company’s program will offer all of the usual benefits and incentives to partners who enroll. In addition, they will be shown more of the technology behind DataGravity’s vision, which has been a well-guarded secret thus far.

Joseph declined to enumerate how many partners the company is looking for, but said he is looking for a sufficient number to help it cover the North American market.

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