AT&T on Tuesday said that it is investing $300 million in resources to accelerate its work with solution providers over a three-year span beginning in 2013. The vast majority of this investment is expected to be spent this year and next year.
The investment is intended to drive more Application Programming Interface (API) development and enhance a suite of programs and services to speed up solution providers’ transformation from traditional upfront sales compensation to a recurring revenue stream.
“Response to AT&T Partner Exchange has been overwhelmingly positive – it’s all about collaboration and innovation between AT&T and resellers. We learned early on that mutual success is driven by a solution provider’s ability to serve their customers end-to-end," said Brooks McCorcle, president, emerging business markets, AT&T. “Today, we’re announcing new investment plans to enable solution providers to get the capital, tools and programs they need to compete and win in the marketplace. As we scale the program, we will remain agile to help them create differentiated solutions for their customers," she said.
In addition to new financing options, AT&T Partner Exchange is now offering technology, programs and services to help solution providers accelerate sales, including: APIs that allow solution providers to access and manage networking capabilities to help them reduce cycle times, be more efficient, decrease operating costs and add value to their custom solutions; a multimedia training platform for solution providers to support sales transformation; third-party billing and taxation solutions to help solution providers meet the challenges of capturing and reporting taxes in a recurring revenue business model; and immediate access to market development funds to drive solution provider marketing and sales programs to help them grow their business, including dedicated marketing consultants and self-serve tools.
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