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T-Mobile: AT&T's Switch Offer a 'Desperate Move'

By Craig Galbraith
January 07, 2014 - News

**Editor's Note: Which is America's top wireless network? Click here to see what we discovered.**

We're only a few days into 2014, but the war of words between AT&T and T-Mobile has already reached a fever pitch.

Bigwigs from both carriers are in Las Vegas this week for the annual Consumer Electronics Show, and they aren't passing up opportunities to trample on each other's messages. T-Mobile CEO even crashed an AT&T party and stayed a while before he was kicked out.

Ahead of the show, AT&T announced a promotion that gives customers up to $450 in credit for switching from T-Mobile. Legere told Re/code that it was a "desperate move" that won't fool customers – desperate in part because it's been rumored for a couple of weeks that the Magenta Network is getting ready to announce that it will pay AT&T's early-termination fees if customers will break their contracts and switch.

AT&T Mobility CEO Ralph de la Vega fired back, hyping the speed and reliability of his company's wireless network, bashing T-Mo for saying that its LTE is better.

“I’m pretty proud of the fact we have the nation’s fastest and most reliable network," de la Vega said. “They can say whatever they want to say, but they don’t have it." He pointed to J.D. Power and Root Metrics studies which back that claim up in many parts of the country.

T-Mobile, America's fourth-largest carrier, has momentum on its side. The company added twice as many new customers as AT&T did in the third quarter of 2013. The Bellevue, Wash.-based carrier, which did away with postpaid contracts for new customers last spring, is at the center of merger rumors involving Sprint and DISH Network.

Follow senior online managing editor @Craig_Galbraith on Twitter.

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