**Editor's Note: Click here for a list of recent channel-program changes you should know.**
Star2Star Communications has created a turnkey digital co-op marketing program for partners.
The company is keeping its 100 percent matching co-op marketing program, which requires the partner to execute and manage marketing activities. The new initiative offers a fully outsourced option.
Services include co-branded websites, social media help, vehicle wraps, co-branded videos and collateral, direct mail and event sponsorship. A particular aim is the development of websites made for mobile devices so partners have a greater chance of capturing leads from an increasingly mobile workforce.
Partners may choose from the Gold or Platinum package; each comes with different benefits at a discount. Partners also may buy services one at a time.