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Datto Fights Cloud Industry Shake-Up With New Partner Marketing Tools

By Craig Galbraith
December 16, 2013 - News

Cloud backup and disaster-recovery provider Datto Inc. is rolling out new marketing tools via its partner portal to help convey the value of a hybrid, cloud-based solution and to ease the transition from one platform to another.

Datto's Customizable Playbook is designed to help managed-service providers (MSPs) and value-added resellers (VARs) shift their clients to hybrid cloud-based backup, disaster-recovery and business-continuity solutions that deliver uptime insurance and superior recovery time objective (RTO).

“It’s been a challenging time for the industry and the customer base," said Datto founder and CEO Austin McChord. “To see a supposedly ever present cloud solution vanish causes uncertainty, but be assured, the Datto cloud has never been stronger. We are proud to have built our own cloud based on top of industry security and compliance standards, and currently have more than 50 petabytes of data in our cloud."

There's plenty of concern in the industry following the abrupt shutdown of Nirvanix, a cloud storage provider, and Symantec's decision to close its Backup Exec.Cloud.

“What’s most important to us is in helping our partners effectively communicate and service their clients during this transitional time," said McChord. “Special offers or discounts are great, but what companies really need is effective guidance and trust in their vendor."

Follow senior online managing editor @Craig_Galbraith on Twitter.

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