**Editor's Note: Click here for a list of recent channel-program changes you should know.**
Few channel partners have the people, money or time to run a marketing department, even though such an operation can result in greater recognition and higher revenue. Telarus Inc. aims to help its agents and VARs overcome those obstacles through a new pay-as-you-go initiative.
The company, which now calls itself a services distributor rather than a master agency, on Tuesday launched its Accelerated Marketing Program (AMP), powered by ClikCloud.
AMP costs Telarus partners $99 to start and $199 per month. In return, agents and VARs receive an SEO-optimized website and ongoing changes; a monthly newsletter; email list management; performance reporting; monitored hosting and Web analytics; and GeoQuote plugin integration.
Telarus partners who already have a website may pay $99 to send a custom newsletter to clients once a month.
"The AMP program will give an identity to our partners' brands and will allow them to stay in front of their customers in a more strategic way," Austin Holverson, Telarus' marketing director, said in a press release.