Industry insiders are mostly positive in their reviews of Apple's new iPads.
On Tuesday, the Silicon Valley giant unveiled the slim and light, 9.7-inch iPad Air, and the second iPad mini.
The Air has a faster processor and better camera than last year's model. It weighs only one pound. The 7.9-inch device comes with the company's sharper Retina display and the upgraded processor. The iPad Air starts at $499 and go on sale Nov. 1. The mini will start at $399 and begin shipping later in November.
"Apple's new iPad offerings are probably the most refined and well-crafted tablets on the market," said Julia Jest, research analyst at Informa Telecoms & Media. "However, at the pursuit of higher profit margins, Apple is now backtracking on pricing for its iPad Mini range which may have adverse effects, such as pushing more consumers towards purchasing the first-generation model rather than the second-generation model."
"While other manufacturers are also launching tablets this week – Nokia announced its tablet in Abu Dhabi and Microsoft started shipments of its Surface 2 tablets – we believe that this announcement will keep Apple in the lead in tablets," said Carl Howe, vice president of research at Yankee Group, commenting specifically on a Wall Street Journal article.