Microsoft Adds Social Insights to Dynamics CRM

By Daniel Santa Cruz Comments
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Microsoft has a new partnership with InsideView, which will make the SaaS company's InsideView for Sales available to all users of Microsoft Dynamics CRM (customer relationship management) online. It will be known as Social Insights.

Microsoft and InsideView say Social Insights puts real-time and company contact information from 30,000 sources into Microsoft Dynamics CRM, which helps marketing, sales and account management professionals engage more effectively with prospects to acquire more deals due to less time spent researching, and more time selling.

Social Insights will also be available to customers in the United States at no additional cost starting on October 30, with a broader global rollout in 2014.

Microsoft also is making available of a new set of industry-focused business process templates as part of the new Microsoft dynamics CRM release at the end of the month. The templates are designed to deliver process guidelines for performance improvements to customers in specific industries.

Available online in 42 global markets, the new solution will be available for on-premises and partner-hosted deployments on Oct. 31. The solution is geared to offer customers an enhanced user experience that promotes end-user productivity and demonstrates the value of Microsoft technologies, including interoperability with Yammer, Lync and Skype.

"CRM today should be an enabler that detects trends, facilitates decisions and suggests actions that lead to successful outcomes and relationships," said Bob Stutz, corporate vice president of Microsoft Dynamics CRM. "This major new release delivers on the promise of customer centricity by bringing together Microsoft technologies in a way that helps businesses and organizations better engage and nurture their customers."

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