More than 5,000 BlackBerry employees stand to lose their jobs as the phone maker, arguably the pioneer of the smartphone, cedes market share to Google's Android, Apple's iOS and even Microsoft's Windows Mobile.
The news comes in a Sept. 18 Wall Street Journal report, which cited anonymous sources familiar with BlackBerry's inner workings. The WSJ piece said up to 40 percent of BlackBerry workers across all departments face layoffs as BlackBerry continues looking for a buyer.
WSJ published the article same day that BlackBerry released its Z30 smartphone built on the BlackBerry 10 operating system. The touchscreen gadget features a five-inch display and a 1.7 gigahertz processor that BlackBerry hopes will put the brand in contention with rivals. The problem is, BlackBerry devices have seen lackluster adoption amid competition from sexier devices, even from the likes of Microsoft, which is not exactly known for sexy mobile devices.