* *Editor's Note: Click here to see which channel people were on the move in June and July.**
CLOUD PARTNERS — ANPI (Booth 615 and an Executive Sponsor) has tapped Michael Cromwell to fill the position of chief sales officer, the company announced Tuesday at Cloud Partners, a Channel Partners event. He will lead all ANPI direct and indirect sales efforts targeting SMBs, enterprises and carriers.
“As we sought to augment our executive leadership team to include a chief sales officer, we knew we needed more than a successful sales manager, we needed a well-rounded leader who also could execute go to market strategies while managing various distribution models. I look forward to Mike’s contributions of implementing company strategy, developing business plans, building sales strategy, and most of all, executing in a manner that delivers sales and revenue results for the organization," said ANPI CEO Dave Lewis.
Before ANPI, Cromwell was senior vice president, sales and marketing, at XO Communications, where he directed commercial service sales efforts across all segments and distribution channels, leading 500+ employees across 35 markets to deliver $1.1 billion in annual revenue. Prior to XO, Cromwell held various leadership positions at Global Crossing ranging from regional director to ultimately leading all sales, service and engineering efforts as regional vice president – West region.
ANPI is a provider of voice and data solutions.