XO, Verizon Sign On as Sponsors of Channel Partners’ CTTA Program

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VIRGO, an information distribution company focused on the most innovative and complex business-to-business markets that fuel the U.S. and world economies, announced the addition of XO Communications and Verizon as sponsors of the Cloud & Technology Transformation Alliance (CTTA).

These leading companies join existing CTTA sponsors, including AT&T, Cbeyond, Ingram Micro, Juniper Networks, RapidScale and SunGard Availability Services.

“We are pleased to have XO Communications and Verizon as part of the CTTA program," said Katherine Clements, vice president of VIRGO’s Cloud & Communications Network. “The addition of these two companies as underwriters allows us to continue to provide our audience with the information they need about cloud and its impact on their business."

CTTA is co-produced by Channel Partners and The 2112 Group, a leading technology channel consulting firm lead by Larry Walsh. CTTA is a community-based research program focused on identifying emerging technology trends and developing best practices for channel partners.

CTTA's premier education initiative is Cloud Insights (cloud.channelpartnersonline.com), a destination site for channel partners to find information they need to develop a cloud practice and to create business value for their customers from cloud solutions. The site includes reports, digital issues, slide shows, blogs and more.

CTTA also is sponsoring a concurrent education track on hot cloud solutions at the upcoming Cloud Partners (cloud.channelpartnersconference.com) event in Chicago, Sept. 11-13. The Wednesday track features cloud services that are "Door Openers," including cloud data backup and recovery, unified communications-as-a-service (UCaaS) and cloud file sharing solutions. The Thursday track will cover solutions targeted toward the cloud-ready buyer, such as infrastructure-as-a-service (IaaS), desktops-as-a-service (DaaS) and cloud-based security.

About Cloud & Technology Transformation Alliance (CTTA)
The Cloud & Technology Transformation Alliance is a community-based research group dedicated to identifying emerging technology trends, developing best practices and providing guidance on adoption and optimal utilization. CTTA is unique organization whose membership represents a cross-section of the IT marketplace, including the IT vendor, telephony, distribution, reseller channel and end user market segments. CTTA is the only communal group studying best practices of next-generation business technology adoption.

About Channel Partners
Channel Partners magazine is the leading publication for telecom and IT distribution channels. For more than 25 years, Channel Partners has been the undisputed leader in providing news, analysis and education to the indirect sales channels serving the business technology and communications industry. In addition, Channel Partners online (www.channelpartnersonline.com) delivers a constant content stream of unique and breaking industry news, feature articles and premium downloadable content. As official media of the Channel Partners Conference & Expo (www.channelpartnersconference.com) and Cloud Partners (cloud.channelpartnersconference.com), Channel Partners is the market leader that channel professionals turn to first.

About The 2112 Group
The 2112 Group (www.the2112group.com) is professional services firm supporting the technology industry in channel strategy, development and partner communications. The 2112 Group works with IT vendors, carriers, distributors and solutions providers in identifying and overcoming obstacles to business success in technology sales, marketing and indirect channels. The 2112 Group’s services includes business strategy development, market research, custom content, managed blogs, partner relationship mediation, and technology and analytical services. The 2112 Group publishes the channel strategy blog Channelnomics (@channelnomics).

About VIRGO Publishing
VIRGO is an information distribution company focused on the most innovative and complex business-to-business markets that fuel U.S. and world economies.  Our mission is to help business professionals break through the hype, ambiguity and information deluge they experience, by offering trustworthy guidance on the decisions they need to make — be that early in their decision making process, whilst making a purchase decision, or following the decision when a product, service or ingredient is in use.

We do this in each of our networks by focusing on five key tenets that make their information journey fruitful: Content, Audience, Brands, User Experience and Performance Marketing.

With 19 brands including trade magazines and/or websites, 8 trade shows and regional conferences, training and accreditation programs and an expanding online platform, VIRGO leverages its events, publications, digital and other media to provide integrated solutions for professionals in industries, including healthcare, natural products, telecommunications and self-storage.

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