**Editor's Note: Click here for our list of July's hottest selling smartphones to see how the iPhone fared against the competition.**
Imagine pulling out your new iPhone and setting it down on the conference table at your next business meeting. Everyone turns to see something that looks like it came straight from the set of 007's "Goldfinger."
Some of the latest speculation emerging – including in supposedly leaked pictures of the device online – is that, yes, the new iPhone, expected to make its debut next month, will be offered in gold. This isn't the first time it's been imagined that Apple would dream beyond a black-and-white world for its, but it's never come to fruition. iPods have come in multiple colors for years, but that's a different animal.
It's hard to imagine business customers going for gold. Earlier this year, signs pointed to a more muted option, such as champagne, which might be more palatable.
USA Today got mixed reaction when it polled potential customers on the street this week, getting reactions from "I'm not into gold" to "I would rock it" from someone who said it would go with their other accessories.
The rest of the recent iPhone talk has centered around the much-discussed-but-never-confirmed iPhone 5C, a so-called "budget" version of Apple's iconic device that would be more affordable to customers in emerging markets. But they might be disappointed to hear from analysts who say it still won't be cheap enough to do well in those nations.
As far as a release date, Apple is widely expected to introduce the phone – or phones – on Sept. 10, with Sept. 20 being the most popular prediction for a sales debut.
Follow senior online managing editor @Craig_Galbraith on Twitter.