**Editor's Note: Click here for our list of July's hottest selling smartphones to see how the iPhone fared against the competition.**
If you believe the latest round of speculation, Apple will announced one – or perhaps two – new smartphones in less than four weeks. The Silicon Valley giant will host a special event on Sept. 10 to unveil its next iPhone(s), sources told AllThingsD this week.
Trip Chowdhry of Global Equities Research anticipates Apple will release both the next-generation iPhone 5S and the low-cost iPhone 5C next month, a launch he says will be "massively successful," going as far to call it "the most successful product launch ever in the history of Apple," Benzinga reported. That's despite the fact that most insiders expect the 5S will lack innovation. Analysts are anticipating a faster processor and a better camera, but few other significant upgrades. The 5S is expected to come with the same screen size as its predecessor, the iPhone 5. There's been some talk that it will include a new fingerprint sensor to improve device security.
Chowdhry says Apple will see a lot of success this fall due in part to the much-rumored, but never confirmed iPhone 5C, which will sell well in emerging markets where many customers are currently buying low-cost Android phones. That'll help the company close the gap with Samsung, which is the global leader in smartphone shipments. And, he says, the upcoming release of the movie "Jobs" will make people feel good about Apple.
One of the biggest differences between the so-called iPhone 5C and the 5S might be Siri, the voice-activated personal assistant. Piper Jaffray analyst Gene Munster said this week that Apple might dump some software features – such as Siri – for the 5C, essentially replacing the 4S on the market.
"We believe it may make sense for [Apple] to discontinue the 4S product altogether and use the 5C as the lowest end phone in the product line," Munster said, according to PCMag.
A Japanese website recently "confirmed" that Apple's upcoming smartphones will be named the iPhone 5S and 5C. Of course, you'll hear nothing from Apple until its unveiling event.
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