ACT Conferencing Goes After VARs, Integrators With 'Ascent'

By Kelly Teal Comments
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**Editor's Note: Click here for a list of recent channel-program changes you should know.**

ACT Conferencing has launched a new partner program called Ascent, which targets VARs, systems integrators, distributors and master agents.

The announcement comes as the conferencing provider's worldwide channel community has grown 60 percent in the last 10 months and as the company expects to hit 75 percent channel revenue in the next few years, said Gary Iles, global vice president of product, marketing and sales for ACT.

"We've added 40 percent new, meaningful partners this year," he said.

Ascent aims to build on that momentum. So, the initiative includes live and recorded training, customizable marketing materials, best-practices tips and marketing development funds. Plus, it helps partners such as VARs and integrators, who are accustomed to large, up-front payments, to foster a recurring revenue practice. Margins of 40-60 percent are possible, Iles said, and ACT will feature quarterly and annual incentives.

Other aspects of Ascent include simplified new-customer provisioning, access to other partners, troubleshooting guides, and reporting and billing tools.

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