The companies first announced their partnership in April, when SYNNEX introduced MOBILITYSolv, but kept the details under wraps until now. MOBILITYSolv, which falls under the SYNNEX Global Mobility Solutions unit, helps resellers capture all of an organization's business, and includes services such as M2M, security and optimization. And now, SYNNEX partners have access to Verizon's infrastructure and "unprecedented brand name," said Adnon Dow, vice president of SYNNEX's Global Mobility Solutions group.
Through Verizon specifically, VARs now may sell network services, advanced communications, cloud, applications, mobility and M2M. Examples include FiOS, Ethernet, MPLS, voice and Virtual Communications Express.
"This is something we have needed as a key foundation," Dow said.
Verizon's services through MOBILITYSolv are open to all SYNNEX partners, but those VARs will need to work with both companies to make sure they're a fit. Verizon and SYNNEX will do this in part through a series of regional seminars and through one-on-one talks. Overall, if partners are interested in developing a services-led business, or already specialize in core competencies such as infrastructure, mobility and WLAN, or target vertical markets, this is a prime opportunity for them, Dow said.
Verizon further will put qualified SYNNEX partners through its free certification program so they understand what they're selling and how to sell it.
Being able to sell Verizon's services will create multiple opportunities for VARs, said Janet Schijns, vice president of medium business and channels for Verizon Enterprise Solutions.
For one, adding fixed, mobile, cloud- and premises-based solutions to their portfolios makes them even more indispensable to their customers. In other words, as the "board room table" conversation changes from one of lowering costs to solving business problems, SYNNEX partners get to become and remain part of that discussion because they now can offer the full gamut of products and services, Schijns said.
In fact, VARs will grow even more as "engineer generalists," as Schijns put it. For instance, a dozen years ago, partners were focused on connecting customers to networks. Ten years before that, they were concerned with helping clients communicate.