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Apple iOS Reigns Across Device Segments, While Android Dominates Mobile Phones

June 24, 2013 - News

As more enterprises continue to accept the BYOD phenomenon, expect to help those customers adjust their networks and security to accommodate consumer-owned devices. To that point, Gartner is forecasting that computing devices purchased by consumers will grow from 65 percent in 2013 to 72 percent in 2017, signifying the growing importance of designing for the consumer inside the enterprise, the research firm said.

Indeed, the opportunity for channel partners just keeps getting bigger. Worldwide, devices – the combined shipments of PCs, tablets and mobile phones – are projected to reach 2.35 billion units in 2013, a 5.9 percent increase from 2012, Gartner found in its new report, "Forecast: Devices by Operating System and User Type, Worldwide, 2010-2017, 2Q13 Update."

And mobility is winning. Around the globe, traditional PC (desk-based and notebook) shipments are forecast to total 305 million units in 2013, a 10.6 percent decline from 2012 , while the PC market including ultramobiles is expected to fall 7.3 percent in 2013. Meanwhile, Gartner predicts tablet shipments will increase 67.9 percent, reaching 202 million units, while the mobile phone market will grow 4.3 percent, with volume of more than 1.8 billion units.

“Consumers want anytime-anywhere computing that allows them to consume and create content with ease, but also share and access that content from a different portfolio of products. Mobility is paramount in both mature and emerging markets," said Carolina Milanesi, research vice president at Gartner.

And when it comes to operating systems, Apple, Android and Microsoft all appear to be dominating in different areas.  

“Apple is currently the more homogeneous presence across all device segments, while 90 percent of Android sales are currently in the mobile phone market and 85 percent of Microsoft sales are in the PC market," Milanesi said.

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