Companies and organizations are increasingly turning to the cloud as a strategy for business growth, according to "The New Era of Hosted Services," a Microsoft-commissioned study conducted by 451 Research LLC.
As they look ahead to the next two years, more than 52 percent of organizations identify the cloud as beneficial for either growing their business or realigning their organization to a new company strategy.
“The next two years will be the era of hybrid cloud, with 68 percent of customers planning to adopt hybrid cloud models — up from 49 percent today," said Marco Limena, vice president, hosting service providers business, Microsoft. “In addition, the survey found that as customers begin to move their IT environments into the cloud, software is sticky and brand is even more important."
In fact, the survey revealed that two-thirds of software-as-a-service customers use software online that they had previously installed on-premises.
“IT professionals were very clear in their response to this survey — cloud-based computing will play an important and growing role as part of their IT portfolios moving forward," said Michelle Bailey, vice president, datacenter initiatives and digital infrastructure, 451 Research. “The study clearly shows a strong customer preference for full-service hosting solutions over the next two years, with substantial investment increases in security services, database, shared servers, backup and recovery, and managed hosted desktop. As this market matures, customers are selecting hosting providers based on trust and their ability to grow with customers’ future businesses."
"The New Era of Hosted Services" study was designed and conducted in conjunction with 451 Research in spring 2013. The research includes responses from more than 1,500 customers across small, midsize and large organizations in 10 countries across North America, Asia, Latin America, Europe and Asia, including the United States, Canada, United Kingdom, Germany, Russia, Japan, China, India, Australia and Brazil.