The public cloud services market is expected to grow from $111 billion in 2012 to $131 billion worldwide in 2013. Infrastructure as a service (IaaS) continues to be the fastest-growing segment in the market.
Cloud advertising continues to be the largest segment of cloud services, comprising 48 percent of the total market in 2012, according to a recent Gartner report. Gartner predicts that from 2013 through 2016, $677 billion will be spent on cloud services worldwide, $310 billion of which will be spent on cloud advertising.
"The continued growth of the cloud-services market will result from the adoption of cloud services for production systems and workloads, in addition to the development and testing scenarios that have led as the most prominent use case for public cloud services to date," said Ed Anderson, research director at Gartner. "Evidence of this growth is found in the increasing demand for cloud services from end-user organizations, met by an increased supply of cloud services from suppliers."
Anderson also noted that the adoption of cloud services varies from country to country and that although there is wide variation between cloud services market subsegments, strong demand is anticipated for all types of cloud-services offerings.
North America is the largest region in the cloud-services market and accounts for 59 percent of all new spending on cloud services from 2013 through 2016. Western Europe is the second-largest region and will account for 24 percent of all new spending during the same time period. The highest growth rates for these services continue to come from the emerging regions of Asia/Pacific, Greater China and Latin America.
"IT services providers, particularly those focused on delivering cloud services offerings or related services, must consider these disproportionately large mature markets if they want to play a leading role in cloud-services growth worldwide," Anderson said. "Similarly, markets in Emerging Asia/Pacific, Greater China and Latin America should also be important considerations for IT services providers that want to capitalize on the high growth of these regions, particularly Latin America and Greater China."