CHANNEL PARTNERS — X2NSat (Booth 8017), a 15-year-old satellite provider, is debuting its new, multimillion-dollar network, and its first-ever channel program and channel chief, at the Spring 2013 Channel Partners Conference & Expo.
“We are not only unveiling a state-of-the-art network at the conference, we are welcoming channel agents and organizations to join X2nSat for the first time in our ... 15-year history," said X2nSat CEO Garrett Hill, in a press release.
X2nSat spent 18 months and millions of dollars developing its new network, ST4G, which stands for "Fourth Generation Smart Technology." This marks the fourth network X2nSat has rolled out over its long history but it is different from a typical upgrade, said Trevor Wedge, sales and marketing director for X2nSat.
"It will not only include the 15 year-plus life-span of a typical geosynchronous satellite, but will also include entirely new antenna and router hardware," Wedge said.
To that point, ST4G features satellite dishes as small as 75 centimeters, X2nSat said, which means lower power draws and easier installation than other such equipment. And keep in mind, ST4G is not a cellular network; rather, it is a satellite network covering North America, free from telecom or cable infrastructure, with "speeds and experience similar to 4G," Wedge said.
Business Continuity Is Key
For partners, a 4G satellite product means a new outlet for business continuity service for enterprise and government clients. In fact, that's X2nSat's main business model, CEO Garrett Hill said in a November 2012 interview with Channel Partners.
"When we look at businesses, they all have primary connectivity," he said. "We are the first to agree that 2MBps fiber from Comcast is the cheapest way to solve the problem. But you need two services. As you are going to cloud or hosted services, it’s critical to have a reliable connection. If it goes down, not only does the office become unproductive, customers can’t reach them. Today, if they have a T1, they get a second one from another carrier, but it’s usually on the same facilities, so they need a true diverse path. The first thing they turn to is 3G/4G data card. But as [Hurricane Sandy] in New York City showed, the disruption can take out towers or they can become overrun by consumers. There is no business-grade service. It’s not a very effective back-up method."
X2nSat's approach is to put satellite on the roof with high bandwidth, Hill said.
"Customers use it when they lose primary connectivity and we charge a low rate. When you do use it, there is no additional cost. It’s an out-of-market-redundancy solutions. As long as you have electricity, it works."