Tech Data has announced the launch of a new marketing suite that enables resellers to generate new business and leads through syndicated online content from IT vendors.
The new suite, TDEngage, is expected to streamline the flow of information from vendors through resellers to end-users and is available at no cost for Tech Data resellers through TDAgency. TDEngage includes three core modules: content management, email and an online media platform.
“With purchasing IT products online continuing to grow as the preferred method of transaction, TDEngage provides our resellers with a cost-effective platform to drive incremental business by generating new leads through their own websites," said Derrek Hallock, vice president, TDAgency at Tech Data. “As the latest offering within resellerCONNECT, our value-added reseller marketing program powered by TDAgency, TDEngage enables resellers to incorporate vendor content and enhance their value proposition. By enabling our vendor partners to share their content with our resellers’ end-users, TDAgency further enhances its position as a trusted marketing partner and crucial link in the channel."
The company says TDEngage benefits resellers by being affordable, easy to use and flexible, with a great customer experience.