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Colotraq Makes Master-Agency Program Changes

By Arselia Gales
February 20, 2013 - News

**Editor's Note: Click here to read about other significant, recent changes to telecom and IT channel programs.**

Colotraq, a global sourcing advisory firm and agency for colocation, managed hosting and cloud computing, plans to overhaul its master-agent business.

“We have made a commitment to put our agents first in our 2013 plan. We want them to only think Colotraq when they have a data center colocation opportunity. To make that happen we have to offer a world-class compensation plan and unparalleled sales support," said CEO Dany Bouchedid.

The company will introduce higher commission splits based on the total amount of business a partner books through Colotraq and eliminate the commission reduction for Colotraq's assistance in the sales process. The company will now offer its experience and expertise throughout all aspects of the sales cycle at its partner’s request with no reduction to the commission split.  A new tool on the company's agent portal will allow agents to identify the names and locations of Colotraq partners' data centers worldwide in real time, the company said.

Colotraq will now provide its agents a comprehensive list of the names of its global service providers along with commission percentage payouts which will allow agents to quickly determine which providers are best suited for their clients’ requirements while maintaining desired margins.

“With a proprietary database of over 2,300 data centers, we believe we are the first in the industry to offer such a comprehensive tool whereby the agent can access data center information at this scale anywhere in the world while he has the client on the phone. This powerful tool has the potential to increase the agent’s credibility with his clients instantly," said Colotraq's COO Lou Peccoralo.

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