VIRGO, an information distribution company focused on the most innovative and complex business-to-business markets that fuel the U.S. and world economies, has announced the launch of a new website, Business Value Toolbox, a Channel Partners brand extension.
“We are pleased to introduce the Business Value Toolbox to our Channel Partners audience," said John Siefert, CEO of VIRGO. “Our audience can utilize the site as a resource to find ready-made tools to incorporate into their own marketing."
Business Value Toolbox (toolbox.channelpartnersonline.com) will include free videos, slides, infographics, reports and calculators produced by the Channel Partners editorial team to be downloaded and used by channel partners – agents, VARs, dealers and consultants – in sales presentations. Readers of Channel Partners print magazine and digital issues can look for the Business Value Toolbox icon next to graphics, charts and tables and go to the Business Value Toolbox site to borrow the graphics for their own use.
“It is important to our audience to sell business value to their customers," said Katherine Clements, vice president of VIRGO’s Medical and Communications networks. “It is exciting to provide the go-to-market resources to agents and VARs as they discuss solutions, make presentations and develop proposals."
Channel partners can use the search function or click on the Topics tab to find content in hot technology areas, such as cloud services, unified communications, mobility, security and more.
Business Value Toolbox is a free website. Visitors can access the content by registering for a Business Value Toolbox account. Users also can be alerted to new content by subscribing to a free e-newsletter that will begin distribution in April.
About Channel Partners
Channel Partners magazine is the leading publication for telecom and IT distribution channels. For more than 25 years, Channel Partners has been the undisputed leader in providing news, analysis and education to the indirect sales channels serving the business technology and communications industry. In addition, Channel Partners online (www.channelpartnersonline.com) delivers a constant content stream of unique and breaking industry news, feature articles and premium downloadable content. As official media of the Channel Partners Conference & Expo (www.channelpartnersconference.com), Channel Partners is the market leader that channel professionals turn to first.
About VIRGO Publishing
VIRGO is an information distribution company focused on the most innovative and complex business-to-business markets that fuel U.S. and world economies. Our mission is to help business professionals break through the hype, ambiguity and information deluge they experience, by offering trustworthy guidance on the decisions they need to make — be that early in their decision making process, whilst making a purchase decision, or following the decision when a product, service or ingredient is in use.
We do this in each of our networks by focusing on five key tenets that make their information journey fruitful: Content, Audience, Brands, User Experience and Performance Marketing.
With 19 brands including trade magazines and/or websites, 8 trade shows and regional conferences, training and accreditation programs and an expanding online platform, VIRGO leverages its events, publications, digital and other media to provide integrated solutions for professionals in industries, including healthcare, natural products, telecommunications and self-storage.