2013: Big Year for Partners and the Cloud

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It turns out 2013 may be the breakout year for cloud computing in the channel: The number of solution providers earning no revenue or profit from cloud products and services is expected to drop by as much as half over the next 12 months, according to the preliminary results of the CTTA's annual "State of the Cloud Channel" study.

The study, which will be released in March, finds the number of solution providers increasing their cloud computing offerings and capacities is on the rise. Moreover, revenues and profits are stabilizing as cloud computing practices among solution providers mature.

CTTA, a joint project of The 2112 Group and Channel Partners Magazine, has conducted the "State of the Cloud Channel" study for the past three years. Each year, the number of solution providers engaged in cloud computing falls. This year’s rapid decline of the last fraction of those companies not engaged shows the pervasiveness of the cloud revolution.

The study is still open to participation. Solution providers interested should click here for the questionnaire.

The report will cover a wide range of cloud issues such as revenue, profitability, market demand, partnership models, competition and channel conflict, business development challenges, and emerging opportunities. The report will be presented at the Spring 2013 Channel Partners Conference & Expo in Las Vegas, Feb. 27-March 1.

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