Yankee Group, the research and advisory firm, has proprietary research and analytics on the attitudes, behaviors and usage patterns of mobile users at the core of its content. Based on this research, Yankee provides a range of actionable data, insights and advice to marketing, strategy and product executives driving the mobility revolution at leading companies worldwide.
Post-acquisition, Yankee Group will operate as an independent division of The 451 Group and as such, will join the other divisions of The 451 Group — 451 Research and Uptime Institute — to provide thought leadership, advisory, data and certification services on the evolution of digital infrastructure.
"With Yankee Group, we see an exciting opportunity to significantly extend The 451 Group’s focus on the evolution of digital infrastructure," said Martin V. McCarthy, chairman and CEO of The 451 Group. "Yankee Group supports our operating philosophy of long-term, sustainable, profitable, global growth."
Since 2010, Yankee Group has been led by CEO Terry Waters. Post-acquisition, he will continue as CEO of Yankee Group, reporting directly to McCarthy, who will also serve as Yankee Group chairman.