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New Funding To Drive's Channel Engagement

By Craig Galbraith
January 16, 2013 - News

On-demand incentives solutions provider has received $7.65 million from OMERS Ventures, Klass Capital and Round 13 Capital. The investment is expected to support 360's growth strategy and accelerate its development of channel engagement and incentives-management technologies.

“From inception our vision has been to change the face of the promotions and incentives space. In today’s competitive landscape, manufacturers need to move faster than their competitors, and we allow them to engage and systematically improve their channel promotions. It is not just about incentives; it is about engagement – the tools and education they need to provide their channel with has never been more important than right now," said Jason Atkins, founder and CEO, says it is modernizing the channel-incentive space by providing an automated platform for clients that allows them to manage their channel promotion, incentive and rebate programs efficiently and holistically. Its solution allows customers to dramatically reduce error and fraud, and to track in real-time where every promotion dollar is being spent to measure their return-on-marketing, the company noted.

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