Windstream Earns Market-Share Win in VoIP, SIP Trunking

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With a little more than 22 percent of the market based on revenue, Windstream has been named the leader in North American VoIP and SIP trunking services for 2012 by researchers at Frost & Sullivan.

In recognizing Windstream, Frost & Sullivan noted that the North American VoIP access and SIP trunking services market is a rapidly growing one. The competition for market share and ongoing market consolidation are driving these services ever closer to commodity status, resulting in falling prices and reduced profit margins.

"Market share leadership is an important asset in hedging the effect of commoditization by compensating for price reductions with sheer sales volume," noted Frost & Sullivan Industry Analyst Michael Brandenburg. "Its successful merger with PAETEC and the creative bundling of data and voice services in ways that make the most sense to the customer have helped Windstream take the lead in a highly competitive market."

The acquisition of PAETEC secured a nationwide footprint for Windstream's voice services and combined two of North America's top five VoIP access and SIP trunking competitors. The addition of the Allworx IP PBX platform to the Windstream portfolio gives its customers a third option — managed on-premises IP telephony. Furthermore, Frost & Sullivan noted, Windstream also offers hosted IP telephony and unified communications (UC) services, which complete the gamut of telephony solutions for business customers.

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