The free-to-use tool makes use of the user network already offered by Skype, allowing millions of small businesses to promote their products and services to new networks and connections. Users can improve existing connections and establish new ones by instantly sending messages and talking to or meeting face-to-face with peers and business prospects over Skype.
The SITW community launch followed a six-month beta trial, which enabled 500 businesses, offering more than 140 different services, to sign up, try out and test the platform.
SITW will provide a central hub for entrepreneurs, startups and small businesses to connect with experts, coaches and consultants who can help them develop their businesses. Users join the community using their existing Skype accounts, then through a series of promotional tools can create public "offers" or "opportunities" inviting community members to live sessions on Skype to demonstrate services or products to a wider audience. Users can also book appointments with potential customers or suppliers and keep track of them with a meeting notification service. When an opportunity is over, users can instantly give testimonials on the product or service offered.
SITW is available to all Skype users.