Not a Techie? RingByName Wants You as a Channel Partner

By Kelly Teal Comments
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RingByName, which has sold its business phone platform internationally over the past eight years, now is targeting channel partners in North America.

The company wants indirect partners including include telecom agents, interconnects, IT consultants and VARs to sell its VoIP product, Biz in a Box, to businesses with between one and nine employees. Partners even can give the system a free, 30-day test run, paying only for the monthly service charge for unlimited calling in the United States and Canada. If you're not satisfied, you may return the phones (if they have remained in excellent condition) for a full refund on the service charge.

"Our Biz in a Box program is for the non-technical agent looking to enter the cloud-based VoIP market," said Kent Terpe, director of channels and alliances for RingByName. "We provide ongoing in-house training and e-learning modules to get the agent up to speed fast, to build a managed service business and become the customer’s trusted advisor, while providing them the necessary skills to secure and support larger accounts."

RingByName's product consists of pre-configured SIP phones – desktop or DECT, whichever the customer chooses – coupled with RingByName's cloud IVR/CRM/PBX software. End users provide the broadband connection. From there, RingByName setup does not require cabling or professional installation, Terpe said. Instead, end-users call a toll-free number to confirm their physical address for e911 compliance, and to schedule training on desktop and mobile apps. The phones actually come free for each user or call path with a year or longer contract. RingByName offers a 30-day satisfaction guarantee.

On the software side, RingByName has developed a VoIP phone system with a built-in CRM tool that works with outside brands including Salesforce, Sugar CRM and Zoho. The company's software also goes beyond Caller ID to greet customers. All RingByName features work on desktop phones, smartphones or tablets.

"The RingByName platform greets every incoming caller by name, asks if they'd like to be routed to the person with whom they last spoke, and provides the call recipient with details on the history of the call, plus details about every caller," Terpe told Channel Partners. "The integrated CRM solution provides visibility for management as well as enhances overall business efficiency as it captures incoming calls and sets reminders for missed or unreturned phone calls."

For partners, selling RingByName adds up to an up-front payment, residual commissions and professional services fees. RingByName owns the customer but the partner is paid commission for the lifetime of a customer in good standing. Plus, Terpe said, "in the event of the death of an agent who is an individual, RingByName will pay commissions to the estate of the agent."

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