Panasonic Rolls Out Revamped Channel Program

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Panasonic this week announced its new Panasonic Authorized Reseller Program, allowing partners to access all of the company's B2B technologies under "consistent" terms and conditions.

“The new program will offer our partners greater program consistency, access to new solutions, and more in-house channel resources," said Bill Brennan, senior director of channel sales – resellers, Panasonic System Communications Co. "These core program elements will give our partners what they need to grow their business and equip their customers with a technology solution for nearly any application."

In April, Panasonic revamped its organization in North America and created the B2B solutions company, Panasonic System Communications. Changes included growth of the channel sales, marketing and support division by 20 percent, and the inclusion of a varied portfolio, featuring platforms including UC, mobile computing, security and surveillance, retail point-of-sale, office productivity, HD video conferencing and more.

Panasonic will be adding program benefits such as a partner portal and medal levels that will qualify partners for incentives and marketing opportunities.

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