Cloud-services provider nGenx announced Wednesday the launch of its nFinity Partner Program, enabling ISVs, telcos, MSPs and VARs to offer nFinity Desktop, nFinity Cloud and nFinity Apps, which provide access to core line of business and Microsoft Office productivity applications.
nGenx has spent the past year developing the new program, which replaces the company's existing partner program. Current partners automatically will be enrolled in the new program. Meanwhile, the company actively is recruiting new partners for both white-label and agency programs.
White-label partners buy wholesale and handle billing and tier 1 support. While they set their own pricing, margins typically are around 40 percent, depending on the market and bundle offered. Agents team with nGenx to build and offer and then pass along qualified leads that are worked on a teaming basis with nGenx. Commission is recurring on a monthly basis with both premium and discount pricing models available.
"We are trying to do a better job of enabling our partners to go cloud," explained Brooke Huling, director of product management and marketing, at nGenx. "We are helping them with campaigns, training, selling, provisioning until they are on their feet and successful and then we let them fly."
At the heart of the nFinity program is a web-based provisioning system, nFinity Control Panel, which provides partners with control over their cloud service offerings and can be branded for white-label partners.
nGenx offers partners access to support, including calls to tech support, e-support, knowledgebase access and invitations to participate in the provider's early adopter program for new product testing. In addition, each partner is assigned an account manager can tap nGenx sales engineers for assistance. nGenx also offers professional services on an hourly basis to assist partners with customers that require custom or on-premises technology. Professional services can be billed and marked up by resellers and branded as well, leaving nGenx behind the scenes.
"We assume that some nGenx resources will be needed either on the front end or back end of a deal and we are there to assist when called upon," Huling said.
The new program includes a training program on marketing, sales, provisioning and support tools. Custom training to meet each partner’s specific business objectives also is available. In addition, nGenx plans to roll out various marketing campaign services to channel partners in the near future.