The Telecom Expense Management Industry Association (TEMIA) is officially moving away from the use of the term "TEM" to describe the services its members offer. Instead it is adopting and advocating the use of "telecommunications management" as an umbrella term for functions such as TEM, wireless expense management and mobile device management.
The new term, the association said in a press statement, is meant to convey all the activities enterprises manage as part of overseeing their mobile and fixed telecommunications network. These include visibility into communications services, management of connectivity, TEM, WEM, MDM, mobile application management, mobile data synchronization, device security and other activities.
“Adoption of the phrase 'telecommunications management' allows TEMIA and its members to better express the diversity of solutions which our members represent with comprehensive and niche solutions, from large and small firms," said James Price, president of TEMIA and president of ICOMM. "TEMIA is adopting a simple, straightforward, non-restricting phrase while still making allowances for members to continue using the TEM acronym."
The association also said the new phrase provides an opportunity for firms to reposition themselves in a more strategic role with clients.
“Companies need services that can support their full range of needs; the classic TEM model is giving way to a broader range of services that focus holistically on the overall network," said TEMIA member Don Hobbs, director of product management, telecom solutions at Ecova. "Managing a telecom environment is complex. Costs must be understood and controlled, service must be consistently available, and new technologies must be reviewed and integrated.' Telecommunications management' represents increasingly diverse services that TEMIA firms make available to their clients."
TEMIA also is asking market participants and analysts as well as its members to adopt "telecommunications management" as a new term to describe the industry.
TEMIA was founded in 2006 to represent the TEM industry, but its charter has expanded to include other technologies and disciplines such as WEM and MDM. TEMIA develops and promotes open industry standards and industry knowledge among solutions providers, business partners, telecom service providers and enterprise clients.