Ingram Micro Inc. is increasing credit lines for more than 680 of its channel partners in hopes of spurring SMB and consumer revenue.
The distributor decided to raise overall credit by more than $8 million after fielding reports from credit analysts and analyzing studies from its internal Business Intelligence Center. As a result, more than pre-qualified 500 partners, including VARs and managed services providers, that target SMBs will be able to take advantage of the increased credit lines. So will 175 partners that focus on consumer electronics.
"Gaining access to working capital is a challenge for many channel partners – especially those who are focused on meeting the business technology needs of today's growing SMBs," Jamie Ferullo, director of U.S. SMB sales for Ingram Micro, said in a statement. "By identifying high-potential partners and extending them greater credit limits, we're helping to remove one of the biggest barriers to earning new and incremental business, and further enabling their success."
Such a move is common among distributors, which often examine their partners' credit lines; raising the limits allows for more revenue generation.