Novus To Distribute Ferrari Electronic Products for Microsoft Lync

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Novus is expanding its portfolio of infrastructure for Microsoft Lync through a distribution partnership with Ferrari electronic AG, the Germany-based telecom infrastructure and solutions provider. Novus will serve as the official North American distributor of Ferrari’s media gateway and SBA solutions for Microsoft Lync – OfficeMaster Gate and OfficeMaster Survivable Branch Appliance.

“Microsoft Lync represents a significant market opportunity for resellers in the channel as more and more enterprise and small businesses recognize the productivity enhancing benefits of Microsoft Lync to their top and bottom lines," said Chris Meehan, Novus managing partner. “... now our resellers are able to take advantage of Ferrari electronic’s media gateway and survivable branch appliance platforms from a single source when deploying Microsoft Lync to its enterprise or small business customers."

Ferrari electronic says its OfficeMaster Gate media gateway and OfficeMaster SBA are available in flexible configurations, as either appliances or PCI boards that can be installed in servers from HP, Dell and other leading manufacturers.

OfficeMaster Gate is a Microsoft-certified media gateway which interconnects traditional telephony and Office Communications Server 2007 R1/R2 as well as Exchange Server 2007/2010 and Lync Server 2010. OfficeMaster Gate, in combination with OfficeMaster software, supports fax, SMS and voice mail, and received fax documents are forwarded directly to the user's mailbox.

OfficeMaster Survivable Branch Appliance supports Microsoft Lync Server 2010 and ensures that phones keep operating in branch offices even if the WAN fails. It is a Microsoft-qualified SBA for Lync Server 2010. With Lync Server 2010, Microsoft for the first time supports telephony even if the IP connection to the data center should fail.

For resellers who sign up to carry the products, Novus will conduct private training Webinars featuring product managers from Ferrari electronic.

With its introduction of Ferrari electronic to its portfolio of Microsoft Lync-compatible hardware and software distribution partners, the company is now offering a new Novus ‘Lync in a Box’ Bundle promotion for VARs through the end of the year, designed to allow the channel community to earn savings when deploying Ferrari electronic solutions with Lync compatible IP business phones from snom technology or Aastra phones.

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