IDS Technology Marketing Brand Debuts

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Identity Studios on Tuesday renamed itself IDS Technology Marketing and said it now is dedicated exclusively to B2B marketing for companies in the high-tech industry, including channel partners.

“We believe in technology. It’s in our DNA. And, we believe in the technology companies that are leading the next generation of innovation and growth," said Scott Salkin, CEO and founder of Scottsdale, Ariz.-based IDS Technology Marketing.

To that end, IDS Technology Marketing provides revenue-driven marketing such as branding and messaging; lead generation; sales enablement; Web, social media and mobile development; direct mail; telemarketing; and more. There's also an in-house call center.

IDS customers include Avnet and Quest Software.

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