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8x8 To Swallow Contactual

By Josh Long
September 12, 2011 - News

Communications provider 8x8 Inc. on Monday announced an agreement to acquire Contactual, a privately-held provider of cloud-based call center and customer interaction management solutions, in an all-stock deal.

8x8 said it would issue up to 6.7 million shares of common stock to acquire Redwood City, Calif.-based Contactual.

The company also said it would offer Contactual’s call-center solutions to its channel partners as part of 8x8’s recently launched channel program that gives partners the option to resell a broad range of cloud-based services, including VoIP, conferencing, video and cloud computing.

"Today, many of our largest customers are already subscribing to hosted call center services utilizing the Contactual platform, and we are seeing increased demand for these services from our large, channel-originated prospective customers," 8x8 Chairman and CEO Bryan Martin said in a statement.

Sunnyvale, Calif.-based 8x8, which has been reselling Contactual’s call center technologies over the last four years, expects the acquisition to close before the end of the month.

The deal is just 8x8’s latest acquisition. Earlier this summer, 8x8 acquired Zerigo Inc., a Littleton, Colo.-based company providing virtual private servers, managed DNS servers and monitoring tools for cloud-based server operations.

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