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SOHO Businesses Ready To Spend

By Craig Galbraith
August 08, 2011 - News

Combine developments in technology with a down economy and you get a boost in small-office, home-office (SOHO) spending.

In a new report, researcher In-Stat says SOHO business spending will be more than $17 billion in 2015 – that’s a 20 percent increase over 2010. That’s because new technology has helped create more telecommuters and the lousy economy of the past three years has forced many people to be self-employed and work from home out of necessity.

“There will be pockets of spending in products and segments that are more significant than others," said In-Stat Analyst Greg Potter. “For example, healthcare and social services, construction, and retail trade market segments will experience the largest overall gains over the forecast period, each increasing their overall spend by $240 million, while cloud computing, as a product category, continues to experience the largest percentage of growth."

Among the report’s predictions: Software as a Service (SaaS) spending will jump to almost $800 million in 2015; the professional services vertical segment will spend 2.5 billion in 2013; wireless data spending will increase 45 percent from 2010-2015; and cloud computing continues to experience the largest growth in terms of percentage, growing roughly 150 percent.

The report includes forecasts for 20 vertical markets.


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