More than 2,500 partners and suppliers from the channel community attended the Fall 2011 Channel Partners Conference & Expo, Aug. 24-26, in Chicago, making it the largest in the event’s 15- year history.
“Channel Partners Conference & Expo was a success directly attributable to the quality of the program," said Group Publisher Larry Lannon. “Once again, we significantly improved the program and introduced several successful new program elements, including the Selling Techniques Luncheon and the Channel Partners Zone, or CPZ, and an improved level of interactivity in sessions.
“The continued focus on the quality of the programming and on programmatic innovation, combined with the inherent strength of the channel itself, led to an increase in attendance of 10 percent compared to the attendance last September in Washington, D.C.," Lannon added.
The event featured more than 50 hours of programming, nine hours of networking and more than 120 exhibitors and sponsors.
“Attendance figures are a referendum by partners on the quality of the program," Lannon added. “The positive vote last week is encouraging and much appreciated. We certainly intend to continue to earn the trust of partners. We will continue to stress improvement and innovation in our programming plans for 2012. We anticipate a continued positive response to programmatic quality by the channel."
The Channel Partners content team, led by Editor-in-Chief Khali Henderson, works with the Channel Partners 2010-11 Advisory Board to create the programming at Channel Partners’ two annual, national events.
“I was happy with the positive response we once again received to our program," Henderson said. “We built on a long history of strong programming, including recent innovations from our spring event like Women in the Channel, the Cloud Convergence Council and the Agent-VAR Workshop, by layering in totally new elements, like the Selling Techniques Networking Luncheon and the CPZ, and by expanding the interactive elements of the program.
“The channel is focused on providing quality services and is full of creative innovators," continued Henderson. “We are committed to creating quality, innovative programming that maps to the channel’s qualities, wants and business needs. Look for more innovation and a continued commitment to quality in our two national programs in 2012, in Vegas next spring and in Orlando next autumn."