Offering value-added services such as VoIP is critical to monetizing 4G network investments, according to a new study from research firm Wireless 20/20 LLC.
Companies that specialize in 4G also could improve their ROI by deploying cloud delivery platforms, not just managing in-house VoIP services, analysts said. The findings apply to a range of operators, including those that do national deployments and those in rural areas.
Launching 4G VoIP results in a 25-50 percent increase in average revenue per user, Wireless 20/20 said. That’s because providers then are making the most of their capital expenditure layouts, the firm noted.
