More Organizations Prepping to Go Green, Need Partners’ Help

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More organizations will turn to green IT strategies over the next few years, marking a prime opportunity for channel partners focused on eco-friendly – and money-saving – products and services.

Green initiatives tend to rank in the middle of organizations’ priorities, according to new findings from CompTIA; in fact, the number has soared from 9 percent in 2009 to 37 percent in 2011. And the figure is expected to hit 54 percent in 2013.

"Given the intense cost-cutting focus during the tough economic times of the past few years as well as periods of high energy costs, it's likely many firms eyed green strategies as a means to help the bottom line," said Tim Herbert, vice president of research at CompTIA.

Indeed, more channel partners are becoming agents for alternative energy providers, for example. In many cases, these companies have found ways to reduce customers’ electricity and natural gas costs, and lower overall total cost of ownership. Those issues were discussed during the Spring 2011 Channel Partners Conference & Expo’s Energy Institute.

Alternative and renewable energy are just two green IT strategies, and CompTIA said one in five firms now has a dedicated budget for such initiatives. However, 44 percent of respondents in a recent study say they’re moving in that direction. In the meantime, 35 percent of organizations say they have a comprehensive green strategy for practices such as reducing energy consumption, equipment usage/design, recycling/product disposal, carbon footprint and employee behaviors.

The results of the CompTIA study point to another revenue stream for agents, VARs and dealers interested in helping customers cut costs, as well as environmental impact. Herbert said virtualization and cloud computing already do this, although few companies responding to the CompTIA survey seemed to make the association between those technologies and the green movement.

"IT executives and respondents from large firms, those with more than 500 employees, are slightly more likely to view virtualization as a green strategy," he said.

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