CHANNEL PARTNERS — Have you “got your foot in the Cloud yet?" If you haven’t invested in SaaS (Software as a Service) offerings, or retooled your business to provide them to your clients, it may be time to research the options and opportunities. For solution providers that provide software and application support for their clients, “the Cloud revolution" requires an understanding of the technology and business model options, margins, and support needs. There are a number of factors that need to be evaluated with this disruptive business model, including the go-to-market strategy and vendor alliances. With so much as stake, what’s the best way to navigate the Cloud and find answers to all these questions?
For those attending the Channel Partners Conference and Expo, Carolyn April, director of industry analysis for CompTIA (Booth #1236), will address many of these critical issues around this paradigm shift for solution providers. Her presentation, “Cloud Services: End-User Demand and Channel Opportunity," will cover the channel roles, business models, sales and marketing strategies and relevant technologies involved in cloud computing. April will also share results of a recent CompTIA study which shows that businesses prefer to work with solution providers rather than selecting a vendor (or doing it themselves). If you are at the show and want to attend the session, it is scheduled for 3:45-4:30 p.m. on Sunday, March 13, in conference room Pingon 5.
CompTIA is also offering two new white papers designed to assist solution providers who are looking for actionable advice and best practices. “Cloud Computing Business Models for the Channel" and “Outlining Cloud Computing for the Channel." Even if you can’t attend the session, CompTIA will provide the two cloud white papers for free. Visit www.comptia.org/cloud to download them both.