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Cisco, Polycom Top Video Conferencing/Telepresence Market
March 24, 2011 - News
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Look for the enterprise video conferencing and telepresence market to more than double by 2015 if you believe a prediction from Infonetics Research.

The researcher’s new report says annual revenue grew 18 percent in 2010 to $2.2 billion worldwide. Doubling by 2015, Infonetics says the market will hit $5 billion.

Due to their versatility, the report says, multi-purpose room systems account for the majority of enterprise video conferencing equipment. Immersive telepresence systems are expected to have the highest growth rates of all video conferencing equipment, and thanks to their low cost and availability on PBXs, software-based endpoints out-ship hardware by a ratio of 10 to one.

Cisco is now No. 1 in the overall enterprise video conferencing market. The company’s acquisition of Tandberg helped it grab 50 percent of revenue last year. Polycom maintains second place in revenue and leads in units shipped.

"Communicating via video continues to be one of the top trends in telecom, as evidenced by strong growth in the enterprise video market," said Matthias Machowinski, directing analyst for enterprise networks and video at Infonetics Research. “Businesses worldwide are looking for richer means of communications with their employees, partners, and customers, and enterprise videoconferencing and telepresence solutions are a natural fit. The biggest winners in the enterprise communications market will be those who offer solutions that are multi-modal, visual (e.g., video-based), and support the collaboration requirements of globally distributed organizations."

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