One in five small businesses in several countries uses the Apple iPad for sales and marketing activities, and plans to buy more such tablet computers, according to new research from IT consulting firm Techaisle.
Techaisle surveyed 2,900 small businesses in Brazil, Germany, the U.K. and the United States, and found that iPad users, more than other workers, turn to social media in efforts to generate revenue. For example, one-third of iPad-owning businesses use sites such as Facebook, LinkedIn and Twitter, whereas a mere one-fifth of non-iPad users takes advantage of social media. Overall, businesses relying on the iPad said they do so to make money, whether that’s through Internet searches, sending and receiving e-mail, or interacting via social media.
Two-thirds of those companies also say they’ll keep investing in iPads.
There also seems to be a correlation between iPad adoption and next-generation technology reliance. To that point, iPad-owning businesses are three times more likely to invest in cloud computing, Techaisle said. They’re also among the leaders in wireless technology. Ninety-six percent of all small businesses with an iPad also have a smartphone, said Anurag Agrawal, CEO of Techaisle. Thus, “it is inevitable that iPads will become the center" of SMBs’ workplaces, Agrawal said.