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Telcentris Debuts White-Label VoIP

By Khali Henderson
December 13, 2010 - News

Telcentris Inc. announced Monday the availability of a white-label solution, enabling interconnects, IT outsourcers, ILECs, CLECs, ITSPs and entrepreneurs a quick path to becoming a VoIP service provider with  little upfront investment.

Uniquely, the company’s existing agents and master agents also can sell the white-label platform to an interconnect, for example, and receive a commission.

The rollout formalizes an existing opportunity that has been implemented on an individual case basis by about a dozen companies, said Tad Nikolich, Telcentris’ director of sales.

Nikolich said the primary purchasers of the white-label solutions are interconnects that otherwise would give away carrier services and also are losing business to hosted VoIP, but who want to retain ownership of the customer.

White-label partners are charged a setup fee of about $5,000 and pay a wholesale rate for services, which include wholesale VoIP long distance and toll-free service, hosted PBX, SIP trunking and SMS. The partner sets its own retail rates.

Nikolich said the setup fee includes training on the administrative portal and how to use it to create products, private branding of the customer facing portal and billing. Billing, which also is privately branded for the partner, can be done on a prepaid or postpaid basis via credit card, ACH or invoice.

The partner is the first line for customer care, Nikolich said. He explained that network issues are resolved by Telcentris at no charge; other service requests can be escalated to Telcentris for a fee. Partners can by support packages.

While many of the white-label customers come to Telcentris directly, the company has decided to use it’s indirect sales channel as a way to also get leads, especially for interconnects that often are recruited as subagents. Agents will earn commissions on the setup fee and monthly recurring charges for the white-label partners they refer. Commissions are 20 percent on setup and 7 percent monthly on the MRCs for hosted PBX and wholesale SMS and 3 percent on carrier services (long-distance, toll-free, SIP trunking). Qualified master agents receive higher commissions, which were not disclosed.

Nikolich said agents can become white-label partners themselves, but in his experience most prefer to get commissions on sales instead.

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