Moving further in its shift to a software-as-a-service model, IP applications platform provider BroadSoft unveiled a cloud-based unified communications platform dubbed “BroadCloud."
Following up on BroadSoft’s acquisition of cloud-based applications provider Casabi, earlier this month, BroadCloud provides a range of UC functions including instant messaging, presence-aware features, integration with mobile devices, online collaboration tools, videoconferencing, and so on, all supplied as a branded, cloud-based package for service providers to offer their enterprise customers. BroadCloud also incorporates applications and functionality from PacketSmart, which BroadSoft acquired in late 2009.
“Rather than following the market and attempting to dictate which services should comprise a UC offering, we have focused our product development efforts on the services enterprises say they want," said BroadSoft CEO Michael Tessler, in a statement.
BroadSoft is among a number of companies moving rapidly into cloud-based communications platforms, including formidable competitors like IBM. Saying it expects the cloud-based communications services market to grow to $89 billion by 2015, IBM this month unveiled its own cloud platform, a set of hardware, software and services that will enable providers rapidly roll out cloud computing offerings.
A recent report from research firm IDC concluded that the move to cloud-based services will force wide-ranging changes on services providers, who must shift from their traditional labor-intensive models to an asset-based delivery model while forging new types of customer relationships. The BroadSoft and IBM offerings are designed to help operators negotiate those transformations.
The new platform also marks an extension of BroadSoft’s online application store, called Xtended. The online marketplace allows operators to offer enterprise customers a carrier-branded app store in addition to more traditional distribution channels.