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New Hosting Company Gives 'Rise' to the Channel

By Charlene O'Hanlon
August 19, 2010 - News

Gloucester, U.K.-based Rise has brought its infrastructure-as-a-service offering across the pond in an effort to build a stable of channel partners in North America.

The company, a division of U.K.-based Web hosting provider Fasthosts Internet Ltd., targets the SMB space. Its infrastructure is impressive: Rise currently has more than 8,000 dedicated servers with more than 5 billion megabytes of storage, and it manages more than 1 million domains and hosts more than 500,000 websites.

Rise brings to the channel a white-label infrastructure-as-a-service solution that partners can use to add cloud services to their portfolio of offerings. It calls its service “data center on demand," enabling partners to supply, manage and operate virtual data centers for customers in either private or shared-cloud settings. Rise also has a range of ancillary solutions including Web hosting, e-mail, storage, back-up and e-commerce that can be resold or managed as a service through the channel.

Rise is young – it made its debut in March – but it already is making inroads in the technology community. In June it was selected as a finalist for the Microsoft Partner Awards in the "Hosting Solutions Partner of the Year" category, which honors partners that have demonstrated solution innovation and a commitment to engaging with Microsoft. Rise is a Microsoft Gold certified partner.

The company has already signed its first North American channel partner: Titanium Ant, a Seattle-based solution provider. Jim Grubb, vice president of business development at Titanium Ant, said Rise’s positioning with the channel makes it a compelling partner.

“Their services can only be resold by a partner, and no other provider has positioned its cloud computing resources in that way," he said. “In accordance with that, they can do private-labeling."

Rise also doesn’t charge for the bandwidth to and from the data center, unlike its big name competitors, Grubb said. “Amazon, for instance, charges a per gigabyte transport rate. But Rise has structured its offering so the bandwidth to and from is included in the service offering. That was another compelling factor."

Grubb noted that although Titanium Ant will see a margin in the selling of Rise’s cloud computing resources, the company believes the management of customer infrastructure in the cloud will be the big money-maker.

“Because Rise is selling services through a partner, how those servers get spun up and managed is through the partners as well. One of the biggest challenges is managing the infrastructure in the cloud, and we believe this will become more a defined role as more companies use the cloud technology," he said. “That is a large part of the business we’re looking at."

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