Microsoft Certified Gold Partner GeniSys Global is rolling out hosted unified communications solutions that it plans to offer to other VARs to speed their entry into the space.
The offer includes Microsoft Inc.’s Office Communications Server (OCS) 2007 Release 2 (R2), Microsoft Exchange and Microsoft Sharepoint, delivered on-demand via SIP trunking services from IntelePeer Inc. IntelePeer’s services add local, long-distance and international calls, Direct inward dialing (DID) connections, toll-free phone numbers, number porting, directory listings and caller ID to the service bundle. IntelePeer's cloud-based infrastructure is certified interoperable with any Microsoft OCS 2007 R2 deployment, eliminating the need for additional equipment.
GeniSys has developed a multitenant hosting platform to deliver a single-sourced Microsoft UC solution that can be deployed in its facilities, at the customer premises, or by other hosting providers.
“Instead of VARs building the solution with servers and software, we are offering the entire solution bundled," said David Spears, CEO of GeniSys Global, in an interview with PHONE+. Spears noted that GeniSys itself was a traditional partners until 2006 when it started working on putting software into the cloud. His company has seen firsthand the investment in infrastructure, systems, licenses, etc., required to become a hosted services provider and thinks it can jumpstart that effort for other VARs. While GeniSys will continue to sell direct, it will be more focused on helping other resellers.
Spears said VARs have two options for white-labeling the GeniSys Solution. The first option is hosted and managed by GeniSys in its facilities; the second is hosted in the VARs’ data center or the customer premises and managed by the VAR. In either scenario, GeniSys can bill the customer and remit the VAR’s portion or the VAR can bill the customer and pay GeniSys. The primary difference between the two options is the percentage that each party takes. For VARs that take the hosted option, their margin is about 10-20 percent; while VARs who take the managed support offer get around 90 percent, Spears said.